REOLIO | Real Estate Technology Tools

REOLIO /rē-ō-lē-ō /
Function: noun 1a : a miscellaneous mixture of real estate knowledge : real estate hodgepodge

Wed, May 26, 2010 in Email Marketing
Comments: 0

Mail Chimp (Email Marketing)

Rating: 8.7/10 (3 votes cast)

We make it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. Unlike some of our competitors, we don’t “dumb things down.” We take extremely powerful tools that sophisticated marketers use (like segmentation, a/b testing, and ROI tracking), and we make them accessible to anyone. And because our platform uses an open API, it’s easy to integrate internal systems (like Salesforce) and web applications (like Magento and Drupal) with our email marketing engine. That’s why over 80,000 users, who range from small 1-person startups to Fortune 500 corporations use MailChimp.

GENERAL INFORMATION

Company Name: MailChimp
Website URL: http://www.mailchimp.com/
Solutions: Email Marketing

CURRENT PROMOTIONS

FEATURES

Track Opens, Clicks, And Way More
MailChimp tracks everything for you. See who opened, what they clicked, who bounced, how many times people forwarded your awesome campaign, who didn’t open, and more.

Did We Mention Stats And Reports?
If accountability and ROI are important to you, MailChimp keeps you on top of your email marketing performance with awesome reports. Show your boss you deserve that promotion!

Automagic List Management
Easily import existing lists from Excel, Salesforce, Highrise and more. We’ll automatically handle duplicates, bounces, opt-ins and unsubscribes. Your subscribers can even change their email and manage their own preferences.

Bullet-Proof HTML Emails
Built-in tools help you design and deliver great looking HTML email campaigns that actually work. No fugly templates here. We provide you with professional header graphics, fonts, and color palettes to customize the perfect email. If you’re a professional designer, you can upload your own code.

Free Subscribe Forms
Design snazzy signup forms with your own colors and logos, then embed them into your website or blog. We’ll provide all the code you need. After that, we’ll manage all subscriptions automatically for you.

PRICING

	FREE	$10 per month	$30 per month	$50 per month	$75 per month	$150 per month	$240 per month
Total Subscribers	0-100	0-500	501-2,500	2,501-5,000	5,001-10,000	10,001-25,000	25,001-50,000
Sending Limit	6 times/month	unlimited	unlimited	unlimited	unlimited	unlimited	unlimited

REOLIO RECOMMENDATION

MailChimp is one of the only top email marketing companies offering a FREE account

ABOUT

We started out as a web development company (The Rocket Science Group) back in April 2000. We specialized in “nerdy stuff” like database-driven websites and web applications (before they were called “web applications”) for companies like CNN, Coca-Cola, Arthritis Foundation, Worldspan, and Delta Airlines. We built a reputation for building quality applications that were “actually useful.”

Then in 2001, we saw that some of our clients were having trouble sending HTML email newsletters to their customers. They basically had two options. They could somehow rig Microsoft Outlook to send an HTML email with broken links, broken images, and broken attachments, or they could pay thousands of dollars a month for some bloated enterprise-level service that was packed with features they never used and never understood. We thought, “Sheesh, people are too busy running their businesses to learn how to code HTML emails. Email marketing is so easy, a monkey could be doing it for them.” We put our pragmatic programming skills to work and built a simple tool that included everything our clients needed and nothing they didn’t. We made it so easy, a human could use it. Our clients loved it. So we made it available to the public. The word kinda spread.

In 2007, we officially ended all web development work as “The Rocket Science Group” and focused exclusively on MailChimp. And the rest is history.